Most podcasters think growth is all about marketing. But what if only focusing on promotion is actually holding you back?   Today we’re joined by Harry Morton, founder and CEO of Lower Street, a global podcast agency that has worked with brands like Pepsi, BCG, and HPE.   In this episode, you’ll learn: How to define your ideal listener (and why it’s crucial for success). The biggest mistake podcasters make when trying to grow—and what to do instead. Why the first 30 seconds of your episode can make or break listener retention. The right way to approach podcast guesting to attract the right audience. How to balance SEO with engaging, human-first content.   Got a minute? We’d love a review! ⭐⭐⭐⭐⭐ Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   Connect with Harry: LinkedIn: https://www.linkedin.com/in/harrymorton/ Lower Street: https://lowerstreet.co/   ❤️ Have questions or just want to say hi? Drop us an email at sam@podwritten.com