"You don't have what you need because you would not have walked in if you did." Alex (@AlexHormozi) discusses how to overcome price objections in sales consultations. He shares a four-part approach that involves agreeing with the customer, explaining the decision to offer a premium product, restating the value, and asking the customer if they want to solve the problem or continue running in circles with cheaper options.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:57) - Focus on delay, decision-maker, and money.

(4:08) - Emphasize generational health, lasting results.

(7:12) - Address problem, provide necessary support.

(8:44) - It's okay to be afraid; you're normal.

(10:12) - Question prospects: What will change without investment?

(10:58) - Create impact, elicit gasp if necessary.

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