Think about all the acronyms you use as a Marketer: BOFU, TTM, CAC, the list goes on. You and your coworkers might know what they mean, but the general population doesn’t. So, this episode is all about the importance of keeping things simple and easy to understand. 

Daniel mentions his general rule: make sure your copy is written so simply that a five-year-old can read it. If you’re talking over people’s heads or using language they can’t understand, it won’t convert. Jay mentions that you don’t want to embarrass anyone, so avoiding acronyms and complicated language is a great start. 

Plus, how does describing a dish at a restaurant relate to content marketing? Jay gives an example. 

This short ‘n sweet Bathroom Break is all about keeping it simple so everyone’s on the same page. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com