In this episode of Rocky Mountain Marketing, I spoke with Hunter Jensen, founder and CEO of Barefoot Solutions, to explore the often-overlooked risks and opportunities in building AI strategies for business.

Hunter shares expert guidance on:

• How companies can use AI without compromising sensitive data
• Why blindly plugging your proprietary info into ChatGPT is dangerous
• What a strong AI governance policy should include
• When open-source AI models are the better fit for your goals
• How to educate your team on safe and effective AI usage

Timestamps:

00:00 Introduction: The Hidden Risks of AI Data

00:28 Welcome to Rocky Mountain Marketing

00:58 Today's Topic: Secure and ROI-Driven AI Strategy

01:19 Meet Hunter Jensen: AI and Data Science Expert

02:43 The Importance of Secure AI Tools

05:55 Steps to Implementing a Secure AI Strategy

06:37 The Role of AI Governance and Internal Tools

15:58 Custom AI Solutions for Your Business

18:58 Final Thoughts and Practical Advice

24:23 Conclusion and How to Connect

They also dig into how machine learning supports predictive analytics, and the importance of fostering innovation within your company culture to fully leverage AI.

Whether you're a founder, CIO, or digital marketer, this episode delivers the tactical and strategic insights you need to build a secure, scalable, and ROI-positive AI roadmap.

Visit Hunter Jensen:

Website: https://www.barefootsolutions.com/

LinkedIn: https://www.linkedin.com/in/hunterjensen/

Email: hunter@barefootsolutions.com

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#AISecurity #AIStrategy #Chatgpt

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