At 32, shortly after welcoming beautiful twin babies, founder Hillary Peterson was diagnosed with thyroid cancer. She considered this a wake-up call to reassess her overall health. Discovering her beauty products were ridden with toxins, Hillary was shocked by the lack of stringent regulations safeguarding health. Unable to find toxin-free skincare that met her standards, she took matters into her own hands founding True Botanicals, the brand built on the belief that your skin is intrinsically connected to your mind, body and the environment. True Botanicals practices a bioholistic approach to skin health formulated with the purest, functional plant actives that fill your skin’s nutrient gaps, support your skin’s microbiome, and deliver your most gorgeous, glowing skin.

In this episode, Hillary also discusses:

• Creating a brand that stands the test of time
• Holistically approaching the skin as part of an aging body
• Focusing on regenerative farming initiatives
• The power of TV advertising and being an omni-channel brand
• Incredible ambassador partnerships with the likes of Brooke Shields and Olivia Wilde

We hope you enjoy this episode and gain valuable insights into Hillary’s journey and the growth of True Botanicals. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out Veracity at www.truebotanicals.com and on Instagram at @truebotanicals

This episode is sponsored by AdNabu.

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This episode is sponsored by Shopify.

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