Reminder: YOU are your safest bet (in general, but especially your career!). That is just one of the many pieces of wisdom that CEO & Business Strategist Anna Wojtowicz shares on today's podcast episode. From scorching hot takes about the world of social media to the slow and steady race of creating a legacy brand, Michelle and Anna cover a plethora of bases that you'll want to make sure you've got a pen and paper next to you. Anna Wojtowicz is an NYC-based millennial entrepreneur, business strategist, podcast host, immigrant, and community builder. The AW Creative is a luxury marketing & business consulting firm for female founders looking to start and scale impact-driven legacy brands using her 10 years of marketing experience at brands like Martha Stewart & The Smithsonian. She has helped hundreds of millennial female entrepreneurs not only scale their businesses but create impact, break generational habits around mindset & money, and step into their authority with a lifestyle that matches. ------------------------- In today's episode, we cover the following: Meeting Anna and her journey going from corporate marketing to running her own firm Dream jobs turning sour Getting comfortable saying "no." The differences between a business vs. a brand The core values that Anna holds in her business Key pillars she helps her clients define Hot takes about brands' social media tactics Staying curious and being aware of analysis paralysis Recommendations for finding the balance between life and business Suggestions for brands that are looking to become a legacy brand Anna's ins and outs for 2023 ----------------------- RESOURCES: Enroll in The Limitless Mastermind Listen to The Limitless Podcast ----------------------- Guest info: To learn more about Anna's fantastic insights on you can follow her on Instagram and TikTok @theawcreative, or visit her website theawcreative.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard