Trevor Gibbs: Creating The Highest Quality Meat Snack | MMP #282
In this episode, we sit down with Trevor Gibbs, the founder of MANBAR, to discuss his journey in creating a truly unique and nutrient-dense meat bar. Trevor Gibbs is an avid outdoorsman, hunter, and cooking enthusiast who combined his passions to create MANBAR. MANBAR's journey started in Trevors home kitchen selling to friends. In scaling production, Trevor has remained adamant in his continued use of regenerative, grass-finished bison and beef, along with a commitment to avoiding encapsulated acids and seed oils; setting MANBAR apart from many other meat snacks. Listeners will gain valuable insights into the importance of clean ingredients, the benefits of high-fat content in snacks, and the mindset behind building a brand that prioritizes quality over shortcuts.
In this episode, we dive into a range of topics, including the evolution of MANBAR from a meat and nut bar to a high-fat bison and beef stick, the importance of clean ingredients and avoiding encapsulated acids and seed oils, the challenges in finding the right co-packer and scaling production while maintaining quality, the concept of "man hands" and the pursuit of excellence in one's craft, the art of hunting and its connection to food appreciation and sharing meals, building a brand that prioritizes quality over shortcuts and staying true to one's values, the benefits of MANBAR's high-fat content for active individuals, supporting local artisans and the value of handcrafted, high-quality products, the role of authenticity and genuine messaging in building a resonant brand, the long-term vision for MANBAR and focusing on the journey rather than just the outcome, and other topics.
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