The Real Reason Your Marketing Isn’t Working—And How to Stand Out with Fabi Paolini
In this episode of Rocky Mountain Marketing, I sit down with brand strategist Fabi Paolini to talk about how to attract the right clients—those “power buyers” who are ready to invest, take action, and value your expertise. If you're tired of people ghosting your offers or saying “maybe later,” it’s probably not your offer—it’s how you're messaging it. Fabi shares her Angle of Mastery framework that helps you stand out in a crowded market and speak directly to people who are already motivated to solve their problems.
What You’ll Learn:
- The key difference between “thinkers” and “doers” in your audience
- Why pain marketing is outdated—and what to do instead
- How to position your offer as a need to have
- The concept of your “Angle of Mastery” and how to discover yours
- Fabi’s process for creating messages that magnetize your ideal clients
Timestamps:
00:00 – Intro: Why you’re attracting the wrong people
01:00 – What are power buyers?
04:30 – Why pain marketing repels the right audience
08:15 – Discovering your Angle of Mastery
12:00 – A real-life transformation story
17:45 – Messaging that creates urgency (without fake scarcity)
24:00 – Need-to-have vs. nice-to-have: The content shift
29:00 – Where to find Fabi + Final thoughts
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Visit Fabi Paolini's social media pages:
Website:https://www.fabipaolini.com/
LinkedIn: https://www.linkedin.com/in/fabipaolini
Uncovering How To Speak To Power Buyers Using Your Angle Of Mastery™️: readytoinvestclients.com
Book your 15-min messaging session: brandmessagesession.com
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
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