When this seven-figure agency owner surveyed 50 of his clients about what they valued when working with a small agency, the response was a surprise. It wasn’t the price and it wasn’t even quality. 

The top three things the clients of this seven-figure agency want to see from an agency are experience, communication and processes. 

Yes, processes. 

Processes are like guardrails. By definition, a guardrail is a barrier placed along the edge of something such as a staircase to keep you from falling off the stairs

When your processes are guardrails and clients are educated on how your uniquely created guardrail supports them on the road to getting the results they want, your processes add a tremendous amount of value for your clients.

In this episode of the podcast, tune in to explore

• How processes can set you up for premium pricing. 
• Going from generalized marketing services to productized video and animation services 
• Intentionally building a business with value-added processes 
• How processes empower creatives to be more creative 
• How educating clients on processes supports making more money

Show Links

Website: tripwiremedia.com

LinkedIn: ca.linkedin.com/in/dougdarling

Get my signature COMPASS method inside our Team Growth Roadmap 

This episode is brought to you by the FREE TEAM GROWTH ROADMAP

What if you didn’t spend all day, every day, in the weeds of running your business? 

More flexibility. More freedom. Less overwhelm. 

You’d scale your business with more ease

Gain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time.

My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.

Click this link to unlock the COMPASS Method