How can this be easy? The mindset approach approach to change how you build your business.
Keren’s mantra? “How can I let this be easy?” — a question that could change your entire entrepreneurial journey.
Austin Texas based Keren is bestselling author of GILDED: Break Free From the Cage of Ambition, Perfectionism, and the Relentless Pursuit of More.
In this episode, performance coach Keren Eldad joins Jim James to expose the mindset traps that high-achieving entrepreneurs fall into — like building a business that’s too profitable to leave, but too draining to love.
You’ll learn:
🔹 Why perfectionism is silently sabotaging your joy (04:35)
🔹 How to shift from ego-driven goals to purpose-led success (06:50)
🔹 Why serving others is the key to real growth (09:20)
🔹 Mindset tools you can actually use in business (17:03)
🔹 How masterminds create clarity and courage (20:19)
🔹 The truth about women, wealth & entrepreneurship (25:12)
🔹 How to say “yes” to service without burning out (27:48)
Watch now to break free from the business you built and create one that truly serves you.
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