Focusing on quality content, optimizing your ad revenue, and understanding how the cookieless future will affect ad networks and publishers with Paul Bannister and Courtney Kahn from AdThrive.

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Welcome to episode 352 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister and Courtney Kahn from AdThrive about optimizing ad revenue.

How to Optimize Your Ad Revenue

Today, we’re really excited to be chatting about all things advertising with two members of the AdThrive team, Paul Bannister and Courtney Kahn!

Ads are one of the best ways to earn passive income from a blog, so it’s not surprising that many food bloggers place a lot of emphasis on increasing their ad revenue.

And in this episode, Paul and Courtney are sharing all their expert advice on just that topic: how to optimize your ads and increase your earnings. You’ll also hear what changes will be coming soon to the ad industry, how the ad industry works behind the scenes, and more.

In this episode, you’ll learn:

• How Google is planning to phase out third-party cookies on Chrome
• How the cookieless future will affect ad networks and publishers
• Why quality content and engagement is so important
• How to create the optimal ad experience on your site
• How to increase your ad revenue
• Why advertisers have started focusing more on video
• Why you should set up a video sitemap
• How programmatic advertising works
• What’s coming next for the ad industry
• Why it’s so important to diversify your revenue streams

Resources:

• AdThrive
• AdThrive Blog
• What Your Favorite Sad Dad Band Says About You
• Ira Glass quote
• Pinch of Yum January Meal Planning Bootcamp
• Frederick Buechner quote
• Follow AdThrive on Instagram, Facebook, and Twitter
• Register for the Keyword Research Live Q&A
• Join the Food Blogger Pro Podcast Facebook Group
• Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!)

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership