Got a quick one for you today, a little story from a patient encounter that really drives home a point I've been hitting on: you can't fake being an expert in a niche. If you want to be the go-to for golfers, runners, CrossFitters, whatever but you better actually be in that world. I had a patient who runs the wellness side of a big country club. They have in-house PTs and chiros, TPI certified even, but she won't send golfers their way. Why? Because those practitioners don't actually play golf. They don't speak the lingo, don't have a passion for the sport. It's obvious they're just chasing clientele. Authenticity matters. You can't just fast track expertise with a certification; you gotta put in the time and be part of the community.
🔑 Key Takeaways:
🧠 Pro Tip: If you want to specialize in a niche, don't just get the certifications. Dive deep. Play the sport, join the community, learn the lingo, and live the culture. Genuine understanding and passion are transparent and build trust faster than any credential.
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