On this episode of The Black Wine Guy Experience, MJ Towler invites Cris Cherry to share his insights and experiences in the wine industry. Cris, who is not religious but appreciates biblical references, discusses the importance of third-party certification to ensure accountability. Cris also highlights companies like Robert Hall, known for their conventional and regenerative blocks of wine production.The conversation delves into Cris's reflections on identity and perception and his belief that wines from the Rhone region in France, compared to Napa and Bordeaux, have a more authentic and less commercial appeal. They discuss the commercialization of certain domains in Burgundy and contrast it with traditional farmers who embody the region's essence.Cris recounts his first Hospice du Rhone experience, emphasizing the sense of community and genuine love among attendees. The conversation also touches on Cris's 22-year relationship with the James Berry Vineyard and the Smith family, his interest in Grenache, and acquiring acres devoted to this grape variety.Sustainability in winemaking and the use of herbicides become important topics of discussion, with Cris spotlighting the significance of sustainable practices. The episode also explores the concept of tribes and how people come together based on shared interests or beliefs. Seth Godin is mentioned as a fascinating marketer who believes in storytelling and effective communication.Cris shares insights into his family's background, including Swiss Italian descent and their involvement in the dairy industry. They discuss their decision to settle in their current area after considering other locations like Vale, Sun Valley, and Mexico. The speaker's father plays a role in this decision-making process, emphasizing the desire for a location with potential and a clientele that knows how to appreciate wine.There are anecdotes about encounters and relationships formed within the wine industry. The episode highlights the importance of having local and international wines on restaurant wine lists, catering to various preferences. They also explore wine regions, grape varieties, and winemaking artistry. Personal connections to the Santa Barbara wine region and the story behind acquiring land in Peachy Canyon are also shared.Please tune in to this captivating episode of The Black Wine Guy Experience to immerse yourself in Cris Cherry's journey, passion for wine, and unique perspectives on the industry.A Massive THANK YOU to Cris Cherry!!This episode’s in-studio wine, 2020 MAHA Before Anyone Else ClairetteTo learn more about MAHA Estate, click the link!Follow MAHA on IGFollow Cris Cherry on IG____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Subscribe and give The Black Wine Guy Experience a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at Blackwineguy.comFollow MJ @blackwineguy Hosted on Acast. See acast.com/privacy for more information.