Frameworth Sports Marketing President Brian Ehrenworth talks about his transformational business pivot experienced on The Madison’s patio as a result of beer + hockey sticks + ’The Killer’ Doug Gilmour, signing Mike Weir two weeks before he won the 2003 Masters, his industry-changing autograph exclusivity deal signed with a 15 year old Sidney Crosby [originally only done to save his Mike Weir deal!], his development of the Wayne Gretzky fantasy camps [and hitching a ride on The Great One’s private jet], opening Gardoonies sports bar directly across Carlton St from Maple Leaf Gardens [with his partners Doug Gilmour & Bob McCown], bringing Bobby Hull home for dinner [and why the Golden Jet was such a stickler for producing a legible autograph], playing blackjack in Vegas [underage!] with Bill Russell/Ray Nitschke/Mickey Mantle, conducting Borje Salming’s last autograph signing session, and sharing cookies with ‘The Greatest’ Muhammad Ali!For everything Frameworth Sports Marketing, please visit https://frameworth.com/TORONTO LEGENDS is hosted by Andrew Applebaum at andrew.applebaum@gmail.comAll episodes available at https://www.torontolegends.ca/episodes/ Learn more about your ad choices. Visit megaphone.fm/adchoices