SummaryIn this conversation, Peter Yang, co-founder of Pokeworks, shares his journey from growing up in a family restaurant to establishing a successful poke restaurant chain. He discusses the challenges and lessons learned in the hospitality industry, the importance of customer service, and the strategic decisions that led to the birth and growth of Pokeworks. The conversation also delves into the franchising model and the criteria for selecting franchise partners, emphasizing the need for alignment in values and vision. Yang discusses the essential elements of running a successful restaurant business, emphasizing the importance of hard work, core values, and the Aloha spirit. He addresses challenges in labor and training, outlines growth strategies focused on real estate selection, and highlights the significance of understanding customer demographics. He also shares insights on operational excellence, the role of customer reviews, and the support provided to franchisees, all while maintaining a focus on the active lifestyle market fit for his brand.Takeaways Peter Yang's family background in hospitality shaped his career. Hard work and operational excellence are key to success in restaurants. Customer service can transcend language barriers. The poke bowl concept was a response to changing consumer preferences. Franchising was not initially part of the plan for Pokeworks. Effective marketing relies heavily on word of mouth and social media. The importance of a strong franchisee support system. Selecting franchise partners requires alignment in core values. The restaurant industry is a long-term commitment with franchisees. Pokeworks aims to innovate while keeping operational costs low. Understanding that it takes hard work is crucial for success. Core values like attention to detail and positivity are essential. Labor challenges require innovative training solutions. Real estate selection is a key bottleneck for growth. Understanding customer demographics helps in site selection. Operational excellence is vital for customer retention. Customer reviews are a leading indicator of success. Franchisee support is crucial for brand consistency. Active lifestyle markets align well with healthy food offerings. Building a strong franchise network is essential for growth.