In this episode, Joe and Robert discuss the latest findings straight out of Facebook: Organic reach on the platform is now less than 2%. Facebook is becoming a pure play paid platform in many cases. The boys also discuss how much data you actually need for your content marketing strategy. The final news articles provides a cross section of a record month for magazine launches with a shuttering of a dozen tried and true niche magazines. This week's #ThisOldMarketing example: The Fresh Fork Market Almanac.
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Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.