Ever wonder why your marketing isn’t attracting the right audience—even when your product is great? In this episode, I sit down with Lisanne Murphy, creator of Lumina Growth Lab and a master of scaling businesses using psychology-driven strategies. We explore what “dream traffic” actually means, why not all leads are created equal, and how understanding your audience’s behavior can cut acquisition costs in half.

You’ll learn:

• Why demographic targeting isn't enough
• How to shift your messaging in response to market dynamics
• The psychology behind scroll-stopping content
• Strategic slowing down for better business clarity

Timestamp:

00:00 Introduction to Psychological Marketing

01:04 Meet Lizanne Murphy: Scaling Businesses with Psychology

02:07 Understanding Dream Traffic

09:12 Psychological Triggers for Immediate Action

17:06 The Importance of Slowing Down for Business Success

22:50 Conclusion and Ways to Connect

If you’re a business owner, coach, or entrepreneur looking to grow smarter—not harder—this episode is a must-listen.

Tune in now to discover how to turn dream traffic into loyal clients.

Visit Lisanne Murphy:

Website: https://themarketingmatrixpodcast.com/

LinkedIn: https://www.linkedin.com/in/lisanne-murphy

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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