Sure you’ve heard of brand positioning— and it’s one thing in marketing theory, but how is it in real-life applications?

Today, I’m uncovering the basics of brand positioning. What are the top five things you need to succeed at it?

Find out why understanding your audience, knowing your competition, and finding your unique value prop are some of the best ways to improve your brand.

What else is on my list? Just push play to find out!

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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