SYS 069: Ethical Ways To Increase Your Client Lifetime Value – Interview with Stephen Somers
Steve interviews Stephen Somers who is cofounder, with his business partner Robert Rickey, of a business consultancy called Marketplace Superheroes. Alongside his team he helps people sell branded products on Amazon effectively and profitably. Stephen began his company after selling products in Amazon for several years, and after meeting Robert and working together they created Marketplace Superheroes.
Stephen has now turned his attention to ways to increase a companies clients lifetime value through his new company Grow My Reach. Steve and Stephen discuss how Grow My Reach helps its clients market their training platforms to a wider audience and maintains that client relationship at a higher level.
KEY TAKEAWAYS
- There is a massive need for those with online courses and coaching platforms who do not know how to market themselves. There is a gap in the market for someone to teach the business community to enact one of its guiding principles, selling to your existing clients more frequently.
- After running Marketplace Superheroes successfully and being mentored by Jay Abraham, a world leading executive, conference speaker and author, Stephen and Robert created a process called ‘Perpetual Launch’.
- Stephen analyses a businesses current relationship building systems with its clients and advises them on significant improvements.
- Stephen produces a show called “The Wednesday Wealth Show” as a facebook live with his partner Robert, which tackles half a dozen points around a common question amongst business owners.
- The ‘Perpetual Launch’ is the idea of producing constant campaigns for your existing clients that offer them value and contents that keeps their attention and encourages their purchases.
BEST MOMENTS
‘One of my big passions is talking about this sort of stuff, like, how do you grow a company? Really, the big thing is, how do you build, what they call, a back end in a company?’ – Stephen
‘I was particularly excited about this interview because the type of client that you aim your business at is me, is what we do. As in, I am a coach and, in inverted commas, expert, and I sell my services in terms of courses, knowledge, expertise and training.’ - Steve
‘What are the typical obstacles people face when implementing your days process?’ – Stephen
’How do we make it that we re taking as much as the risk as possible off the shoulders of our clients?’ – Stephen
‘We even sign agreements and things like that to say “look its in writing now, if this doesn’t happen”, you know, stuff like that.’ - Stephen
GUEST RESOURCES
Grow My Reach
Marketplace Superheroes
https://home.marketplacesuperheroes.com/
https://ie.linkedin.com/in/somersstephen
ABOUT THE GUEST
Over the past 10 years, Stephen has built his own 8 figure Amazon business and has generated over $12 M from physical product sales. Having built his business from scratch with no outside funding, he is now on a mission to help millions of people do the same through his coaching and training program. This Marketplace Superheroes educational program teaches individuals the full potential of their exclusive products and brand within the low-competition and high-profitability margin.
Stephen has now turned his attention to maximising existing lifetime client value through his new organisation Grow My Reach which aims to provide coaches and online course providers with a cogent system to increase their marketing to their clients.
VALUABLE RESOURCES
Facebook Group: https://www.facebook.com/SystemsAndOutsourcing/
Website: https://systemsandoutsourcing.com/welcome-1
YouTube: https://www.youtube.com/c/drsteveday
The RIGHT Assistants For Your Business by Dr Steve Day http://bit.ly/sys-10
ABOUT THE HOST
Steve used to be a slave to his business but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely and after totally nailing this concept he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.
Most business owners are overwhelmed because they don't know how to create systems or get the right help.
Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.