Minter Dialogue Episode #297

Melanie Notkin founded a robust and thriving community, called SavvyAuntie. As such, Melanie is a leading voice of a group of women that has $61B in buying power. She's a national best-selling author having penned SavvyAuntie (2011) and Otherhood, Modern Women Finding a New Kind of Happiness (2014). She's also a speaker and marketing expert. In this conversation, we discuss how Melanie founded and built up the community, her insights and innovations, tips for marketers wanting to build or approach a community, plus she's provided us with a scoop.

Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. 

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