https://youtu.be/Zfwpe9Wv3iM
Vinny O'Brien discusses the future of e-commerce and the concept of free commerce for everyone. He highlights the need for a shift in the traditional e-commerce blueprint and the importance of education in the industry.
Vinny also explores the role of AI in e-commerce and the challenges of data-driven decision-making. He addresses the impact of platforms like Shopify and the changing landscape of advertising and exposure in the e-commerce space.
In this conversation, Vinnie O'Brien discusses the use of video to engage customers and the importance of investing in brand campaigns. He emphasizes the need to differentiate through brand awareness and build customer goodwill. T
he conversation also explores the evolution of shoppable video and the use of Facebook Live for product engagement. Vinnie shares insights on using live shopping for product launches and the importance of engagement and production value in video.
The conversation concludes with a discussion on the future of shoppable TV and the balance between high production value and authenticity in video content.
Takeaways:
Chapters:
00:00 Introduction and Background
09:56 The Future of E-commerce: Free Commerce for Everyone
16:03 Challenges and Trends in E-commerce
21:39 The Impact of AI in E-commerce
24:38 Data and Decision-Making in E-commerce
30:43 The Role of Shopify and the Changing Landscape of E-commerce
33:22 Navigating the Challenges of Advertising and Exposure
34:46 Using Video to Engage Customers
35:12 Investing in Brand Campaigns
36:35 Differentiating Through Brand Awareness
37:39 Building Customer Goodwill
38:45 The Evolution of Shoppable Video
39:30 Using Facebook Live for Product Engagement
41:49 Using Live Shopping for Product Launches
42:47 The Importance of Engagement and Production Value in Video
45:25 Exploring Shoppable Video on Big Screens
48:06 The Future of Shoppable TV
50:43 High Production Value vs Authenticity in Video
52:51 Vinnie's Experience as a Rickshaw Runner
56:18 The Importance of Questioning and Being Open-Minded in E-commerce
57:16 Where to Find Vinnie
Vinny O'Brien's LinkedIn: https://www.linkedin.com/in/vinnyobrien/
RMW Commerce: https://www.linkedin.com/company/rmwcommerce/
Rick Watson's LinkedIn: https://www.linkedin.com/in/ecommercestrategyconsulting/
Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net