Choose Between Competition or Alternative Options - S7 E53
Takeaways
- The Blue Ocean Mindset encourages looking beyond competition.
- Shifting from competitors to alternatives opens new opportunities.
- Leadership must redefine terminology to change perspectives.
- Understanding non-customers is key to market expansion.
- Red oceans can still attract new clients with the right approach.
📖 Buy "Blue Ocean Strategy" by W. Chan Kim | Renee Mauborgne
Suggested Content
Chapter Markers:
00:00 - Introduction to Blue Ocean Mindset
02:47 - Shifting Perspectives: Competitors to Alternatives
06:03 - Understanding Customers vs. Non-Customers
09:02 - Navigating Red and Blue Oceans
Activity