Host Simon Hodgkins welcomed Carolyn Crandall, known for her extensive experience and groundbreaking work, to The Global Discussion. Carolyn has played pivotal roles in companies' IPO journeys and is an advisor and fractional Chief Marketing Officer (CMO) to various high-growth technology companies. Carolyn's journey is a testament to her adaptability and passion for technology. Her career spans over 30 years, marked by leadership roles in companies like Cisco, Juniper Networks, and Attivo Networks. Her expertise lies in market creation, positioning, messaging strategies, and advocating for the ethical application of AI in strategic marketing initiatives. Insights from the Fractional CMO During the episode, Carolyn discusses the concept of a fractional CMO, a role that has recently gained traction. This role involves short-term or periodic engagements with companies, providing expert advice and guidance during transition or when a fresh perspective is needed. Carolyn's approach is deeply rooted in understanding a company's unique challenges and crafting tailor-made solutions, particularly in areas like AI and market differentiation. AI and Marketing: A New Frontier Carolyn's insights into the evolving landscape of AI in marketing were particularly enlightening. She stressed the importance of staying updated with the rapid pace of technological advancement. According to Carolyn, AI is a tool and a necessity in the modern marketing stack, offering efficiency and a competitive edge. She emphasized AI's responsible and ethical use, acknowledging its potential to enhance operational efficiency and content creation significantly. Forward Thinking and Strategic Planning Carolyn sees a future where AI will further revolutionize the marketing tech stack. She plans to continue exploring AI tools to provide her clients with the best possible advice and services. Carolyn highlighted the importance of work-life balance and maintaining social engagement for well-being and perspective. Carolyn Crandall's appearance on The Global Discussion offers valuable insights into the intersection of technology, marketing, and AI. Her experience and forward-thinking approach make her an invaluable asset to the tech world, and her advice is a valuable resource for current and aspiring marketing professionals. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook