Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing world - the industry's largest conference. He's also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and the central character in The Journey, an episodic documentary. Biggest Takeaway You Don't Want To Miss If you're in a business that involves interacting with customers face-to-face, then you know that there is something magical that happens in the human connection that cannot happen on social media. Although we have video and comments to allow interaction, but it's not until you get around like-minded or relatable people that you find that extra level of energy, excitement, camaraderie, and community. When you come together in a small-group or large-group setting, so many valuable tangible and intangible outcomes can result. Show Highlights Who is Michael Stelzner & what is Social Media Examiner? [3:00] How important has branding been to your company? [4:00] What is your episodic documentary, The Journey, and why do you keep doing it? [7:30] Why is connecting offline so important? [12:00] What are some of the extra activities that happen at Social Media Marketing World? [14:00] Where can we sign up for Social Media Marketing World? [26:00] Links The Journey Social Media Marketing World Share The Show Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review! Click this link – Bella In Your Business Click on the ‘Subscribe’ button below the artwork Go to the ‘Ratings and Reviews’ section Click on ‘Write a Review’ Transcript: This is episode 117 of Bella in Your Business. This episode is brought to you by my free webinar Jump and Scale Your Business, my three-part training series all dedicated to finding and attracting the right people that will help scale your pet sitting business. In Jump and Scale, I will teach you step-by-step processes that will help you find out who your ideal candidate is, how to create kick-ass advertisements to attract them, and how to make the selection process simple. Plus, you'll also receive worksheets to make implementing all of this into your business easier than you can imagine. This is a must-attend if you have staff, want to grow, feel like you're being held hostage by your own business, have high turnover, are way too involved in the hiring process, you feel burnt out, or you're just not seeing the results that you want. Join me for the Jump and Scale Your Business three-part training series. Register now for free at jumpconsulting.net/scale. Before I start this show, I needed to record a quick snippet just for you from me. You're going to hear the incredible Michael Stelzner of Social Media Examiner and many other things. He is the man who kind of spearheads the Social Media Marketing World every single year. This year it's slated to be the largest—it's almost like the Super Bowl of social media events around the country. It really truly is. It's going to have 7,000 people. And right after the taping of this show, Mike and the team actually asked me to be a speaker. To say that I'm excited is just a major understatement. And I really hope that you listen to this show with open ears and an open heart and consider joining me. It would mean nothing more to me than for when I ask who is a listener of Bella in Your Business podcast, that there are audience members there watching. The topic I'll be talking about is Facebook groups and how to build them in your business from small mom-and-pop brands all the way up to big corporations. The principles are timeless and I'm so super excited to present at this conference. It’s the biggest honor ever. Now here’s the show. Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on ...