Last night's Demand Gen Live with Chris Walker and Megan Bowen revolved around the customer/buyer experience and how that comes into play in regards to your marketing strategy. They talked about how to go about using paid advertising to learn more about your buyers, testing new messaging, more useful ways to employ your SDR team, and the importance of a strong brand.

Register here for our Demand Gen Expert Session with Udi Ledergor (CMO at Gong) on February 23rd at 5pm EST.