Important conversations are rooted in trust. This week Joey Fay shares how his company has implemented the core value of “likability” to create productive business relationships in both the private and public sectors. Listen in as Laura and Joey discuss the importance of language, writing skills, and staying steadfast in your core values.   Here are a few things you’ll learn during this conversation: How to build rapport in government relationships The challenge of likability in today’s market How being a veteran-owned business impacts success Joey’s leadership philosophy How to shift your message to communicate with different audiences   During the 24-Hour Challenge, Joey asks you to create a list of your top 5-10 priorities and rank them to gain a better understanding of your core personal values.   About Joey:   Joey Fay is the President of Quatrefoil Consulting, a Veteran Owned Project Leadership consulting company, and an active Lieutenant Colonel in the US Marine Corps Reserves.   You can connect with Joey in the following ways: Website: https://www.quatrefoilleads.com/ Linkedin: https://www.linkedin.com/company/quatrefoilconsultingllc/   To learn more about Dr. Laura Sicola and how mastering influence can impact your success go to https://www.speakingtoinfluence.com/quickstart and download the quick start guide for mastering the three C’s of influence.   You can connect with Laura in the following ways:   LinkedIn: https://www.linkedin.com/in/drlaurasicola LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/ YouTube: https://www.youtube.com/channel/UCWri2F_hhGQpMcD97DctJwA Facebook: Vocal Impact Productions Twitter: @Laura Sicola  Twitch: https://www.twitch.tv/vocalimpactproductions Instagram: @VocalImpactProductions