If you find an in-season luxury item online at a great price, you might think there’s a scam involved. And that’s precisely one of the consumer education hurdles that Diego Abba and his team at italist have had to overcome as they have built their platform since 2014.
italist is a luxury e-commerce site that offers the fashion and accessory choices of leading Italian luxury boutiques. While all the products are shipped from Italy, the brands come from all over the world. Italian buyers are in a unique position of being tastemakers: they already have a reputation for fashion, and that only gets better as visitors from all around the world interact with Italian buyers. italist then takes those buyers’ choices and makes them available to those who can’t easily get to Italy (especially in a post-pandemic travel environment).
In this episode Diego also discusses:
- What the Italian retail price is in relation to the prices consumers can expect to pay in the US and Asia (and how italist benefits from this)
- The challenge of onboarding traditional Italian retailers onto a global tech platform
- Future plans to localize italist into different languages and markets
- How Covid impacted italist
You’ll find the conversation interesting and will likely browse italist yourself when you’re done listening.
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