PNR 65: A Net Neutrality Win | Stop Talking So Much About Yourself

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

EpisodeFeb 10, 201558m

PNR 65: A Net Neutrality Win | Stop Talking So Much About Yourself

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

EpisodeFeb 10, 201558m

In this episode of #ThisOldMarketing, Joe and Robert make it a point to mention that John Cleese is keynoting at Content Marketing World 2015. After much celebration, the boys discuss the FCC's decision on Net Neutrality, some research on how B2B marketers are still talking about themselves too much, and the IAB publishing native advertising guidelines. Rants and raves include Coca-Cola, Target and Gawker. This week's TOM example is KISS.

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Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

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