Chris was asked to guest on the Launch Pod, hosted by Genero Growth’s Josua Fagerholm, to talk about B2B marketing past trends and future growth. 

They chat about:

• What B2B companies can learn from B2C
• The most important thing that will drive growth over the next decade
• Shifting mindset in measurement
• Aligning sales and marketing
• The potential of AI to increase marketing efficiency
• …and more!