Dave Woodward visits Magnolia Farms and shares the marketing secrets he learned from Chip and Joana Gaines. While being there in Waco so many things became apparent he just had to share what he experienced. Show Notes There is an art behind going on a micro vacation, especially when it comes to us as entrepreneurs Whichever direction your competition is going, don't go that way To re-edify what Russell always says, be an attractive character Dave really does love urgency and scarcity Going digital to physical, technically is a step backwards but really only propels you forward If you can create authenticity and culture you hold your audience a lot longer Create an experience your audience will buy into and not want to leave The puppy dog close Quotes: "When you go against the grain, and kind of go in the opposite way of your competition, it's what helps you stand out from your competitors." "I love seeing urgency and scarcity. Nothing sells more, nothing creates more, nothing gets more done than when people feel urgency and scarcity." Links: Dave@clickfunnels.com FunnelHackerTV Youtube Channel FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar