Being raised with the foundational principles of the winemaking world, April Gargiulo knew she had to bring the same craftsmanship and ethics of never cutting corners to the beauty industry. Fighting cystic acne, hyperpigmentation, and the inevitable skin changes from becoming a mother, April founded Vintner's Daughter, a performance-driven nutritional skincare company. It has organically taken the industry by storm. 

In this episode you’ll learn: 

• How April has intertwined ethics from the luxurious winemaking industry with the beauty industry
• How Vintner's Daughter successfully launched without a large marketing engine or investors
• The continued organic growth from Girlfriend to Girlfriend marketing
• Proven success in avoiding the destructive cycle of new-next-more
• Struggles to present the multidimensional story of the brand in an understandable way
• The importance of cultivating a team of collaborative missionaries
• How Vintner's Daughter shows appreciation to its customers without discounting the brand

This episode is sponsored by Attentive

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And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

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