Welcome to episode 41 of the Food Blogger Pro podcast! In this episode, talks with Barry Moore, an expert in email marketing.

Have you ever received an email and thought, “Wow! That was just what I needed to hear right now. How did they know?”

To put it simply, whoever sent that email to you at the exact time you needed to hear it is practicing something called Ninja Email Marketing, and it’s definitely something you want to get familiar with real quick.

In this episode, Barry Moore from TheActiveMarketer.com talks about some ninja techniques for email marketing and how they can change the way you see your website visitors and customers - and how they see you.

In this episode, Barry talks about:

• What it means to be an “active marketer”
• Why it’s a good idea to be sending emails out regularly
• What the different types of emails are
• How advanced email marketing services track your subscribers
• How you can use tags to send emails to the right people
• Where new bloggers should start with email marketing
• How you can use lead magnets to get more subscribers

Resources:

• The Active Marketer
• ActiveCampaign
• SendGrid
• Mandrill
• How to install a Facebook pixel on your website
• Zapier
• ActiveCampaign Course on Udemy
• The Active Marketer Podcast

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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