175. Marketplace Mistakes To Avoid with Will Haire
Welcome back to Mastering eCommerce Marketing with your host, Eitan Koter.
Today’s guest is Will Haire, co-founder of BellaVix, a marketplace marketing agency focused on helping brands grow on Amazon and Walmart.
Will’s background is full of hands-on experience. He’s helped first-time sellers launch from scratch, and worked with big names like Instant Pot and Wilton to build serious Amazon sales.
BellaVix is a Verified Amazon Advertising Partner and part of the Amazon Service Provider Network. That gives Will and his team a close-up view of what actually works for brands of all sizes.
In this episode, Will talks about why a boutique, hands-on approach matters, and how being a real partner helps brands succeed.
He shares some common mistakes brands make on Amazon, like worrying it will steal sales from their website or ignoring the risk of bad product listings hurting their reputation.
Will also breaks down why it’s better to focus on mastering one platform instead of trying to be everywhere at once.
Thinking about launching on Amazon? Will shares where to start, how to protect your brand with trademarks and Brand Registry, and which tools are actually worth using for optimization.
He also opens up about what drives him: family, faith, and a passion for helping others figure out the Amazon puzzle.
Will’s honest about the ups and downs of running an agency, how hard it can be to find the right team, and why he still loves being involved in the day-to-day strategy.
Whether you’re just starting out or looking to take your marketplace business to the next level, you’ll find a lot of practical tips and real talk in this episode.
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Guest: Will Haire, CEO & CoFounder at BellaVix
Will Haire’s LinkedIn | BellaVix
Watch the full Youtube video here:
https://youtu.be/GqHIpUeKJI4
Takeaways:
- Family is a core value for Will, influencing his business decisions.
- Spirituality helps Will navigate the highs and lows of entrepreneurship.
- Will's journey into e-commerce began with Google ads and SEO.
- Many brands misunderstand the role of Amazon in their sales strategy.
- Proper pricing is crucial for success on Amazon.
- Smaller brands can adapt quickly compared to larger corporations.
- Walmart presents unique opportunities for brands looking to expand.
- Effective communication and organization are key to agency success.
- Ongoing optimization tools are essential for maintaining competitive advantage.
- The e-commerce landscape is rapidly evolving with new technologies.
Chapters:
00:00 Introduction to Will Haire and Bellavix
02:48 The Importance of Family and Spirituality in Business
05:43 Will's Journey into Amazon and E-commerce
08:49 Misconceptions About Selling on Amazon
11:35 Fundamentals for Starting on Amazon
14:32 Tools for Ongoing Optimization
17:01 Managing Promotions and Pricing Strategies
19:58 Working with Big Brands vs. Smaller Brands
22:43 Walmart vs. Amazon: Opportunities and Challenges
25:39 Surprises in Running Bellavix
28:29 Future Opportunities in E-commerce