Brain Food - A Blue Ocean Example - S7 E23
Takeaways
- The Big Bertha driver expanded the golfer market significantly.
- Understanding non-customers is crucial for market growth.
- Building customer confidence can lead to increased engagement.
- Innovative products can attract new users to a sport.
- Creating a welcoming environment encourages participation.
📖 Buy "Blue Ocean Strategy" by W. Chan Kim | Renee Mauborgne
Suggested Content
Chapter Markers:
00:00 - Introduction to Unleashing Leadership
01:00 - The Big Bertha Golf Club Example
03:58 - Expanding Market Reach and Customer Confidence
07:50 - Building Customer Loyalty and the Red Ocean Effect
Activity