Elevating Employer Branding to hire right talent | Rolly Arora | #TGV187

What do you know about brands? 

A brand is a personality that identifies a product, service or company, including a name, term, sign, symbol or design. 

It also represents the relation between customers, staff, partners, investors and so forth. 

It is basically a type of brand manufactured by a particular company under a particular name. For e.g.; Puma 

What are the important brands that you have heard of?

Have you heard of the term employer branding?

It is the most humane side of branding. It is also the people focused side of branding. 

In other words, it is showcasing the organization in front of the audience.

One of the most important things a person needs in employer branding is creativity. One should always think out of the box to come up with a creative idea. 

He or she should have divergent thinking rather than convergent thinking.

With consistency, collaboration and creativity in one’s role everyone can achieve success with their brand.

Tune in to this podcast for more info on employer branding:

00:00:00  Introduction

00:02:57  The career journey and the top things that helped.

00:04:19  Employer Branding definition in simpler terms.

00:05:31  Critical role of Employer branding in the era of great resignation

00:07:51  How branding helps in attracting the right talent.

00:11:02  Behind the initiatives – CrossJam, Alumni Connect 

00:15:15  Secret behind the creative ideas.

00:17:30- Rapid fire round 

00:20:00 - Word of thought for people who wish to flourish their career 

About the speaker (Rolly Arora): 

Rolly Arora is a seasoned communications professional with over 17 years of rich experience spanning across Marketing and HR in providing end to end content strategy, business and talent branding solutions, PR, Social media industry awards and events.

She is currently leading the branding and communications function for CDK Global India and has been associated with Deloitte, Coforge / NIIT Tech and valuelabs as her past roles.

She is also a certified Employer Brand Leader from EB college, Australia and also currently pursuing her digital marketing and analytics certification from ISB, Hyderabad. 

An amazing fact about her is that she is an imaginative problem solver who connects the dots between storytelling and business strategy.

Follow her on LinkedIn: https://www.linkedin.com/in/rollyarora/

Follow #TGV hosts on LinkedIn:

Naveen  Samala:     https://www.linkedin.com/mwlite/in/naveensamala

Sudhakar Nagandla: https://www.linkedin.com/in/nvsudhakar

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