On today's episode, Kevin and Seth speak with John Ruhlin of Giftology. John talks about "how you love and treat people, and how it will open more doors than you can imagine." He discusses the importance of giving gifts - that in fact, one gifting experience will open more doors than $10 Million in advertising could ever do.

John started selling the largest deals in Cutco history out of 1.5 million other reps and distributors. Yes 1.5 million! Not only was he gifting knives, but he was being asked to speak on stages around the country to teach sales and marketing teams how to build relationships in unconventional ways. Simple but powerful things like focusing your care on the executive’s spouse, the assistant, and their kids.

Ruhlin Group started in 2000 and quickly broadened gifting options and strategies, but many of the original principles never changed. Knowing how and when to give gifts is just as important as what to gift. These “minor” details and expert knowledge have been tested and proven over a decade to bring a guaranteed “wow” to any industry from financial services to manufacturing widgets.

Today John and his team have created gift packages for some of the largest companies and professional sports teams in the world, but their mission and heart is to serve and take relationships for mid-sized, privately owned businesses to a new level using their proven process.

Check out John’s new book, Giftology here: giftologybook.com

Learn more about John Ruhlin, here: http://johnruhlin.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices