Erik is joined by Jesse Genet (@jessegenet), co-founder and CEO of Lumi. Lumi is an online platform that handles all of the packaging needs for direct-to-consumer companies. Jesse explains what the typical process for procuring these types of supplies why even huge companies like Amazon still have to navigate a maze of relationships with various brokers and suppliers to fulfill their packaging needs. She compares buying a plane ticket prior to online aggregators to the current state of supply chain procurement.Jesse explains how she got into the space and talks about the importance of beautiful packaging to companies that, without retail stores, otherwise have very few touch points with a customer. She describes the emergence of a stack of services to serve direct-to-consumer companies and lets us in on some of the ins and outs of the hidden world of supply chain management. She also talks about the consumer goods space in general and what insights she’s gathered on what makes a successful consumer packaged goods company.Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.Venture Stories is brought to you by Village Global and is hosted by co-founder and partner, Erik Torenberg. Grace Chen was our audio engineer for this episode and the show is produced by Brett Bolkowy.