Marrying his two passions of painting and fashion and working behind-the-scenes at over 100 fashion weeks around the globe, Sébastien Tardif had a successful career as a Celebrity Makeup Artist. Now, he's using his expertise as Co-Founder and CEO of Veil Cosmetics, a beauty brand that focuses on weightless, breathable formulations that softly veil imperfections.

In today's episode, Sébastien gives insight into the behind-the-scenes of New York Fashion Week and how his experience as a celebrity makeup artist led him to launch his own beauty brand.

Sébastien also discusses:

• Runway tips and tricks from a professional makeup artist
• His process for selecting products for launch
• Overcoming social media challenges with email marketing
• Communicating the Veil Cosmetics's story to the brand's community
• The brand's approach to partnering with retailers

You'll also hear Sébastien's advice to his younger self and what's next for Veil Cosmetics.

Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.com

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.

Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co