333. How To Make Facebook & Instagram Ads That Drive Bookings for Your Short-Term Rental

Episode • Feb 15, 2024 • 54m

Today’s expert guest is Tara Zirker. Tara is the owner and founder of Successful Ads Club, a high-touch support training platform where she teaches thousands of business owners how to rapidly scale their small businesses through the power of Facebook and Instagram Ads with tiny budgets (and has received over 1,000 positive student reviews!).

She’s worked on ad campaigns with people like Marianne Williamson (New York Times bestselling author), Jordan Lee Dooley (multiple 7-figure lifestyle entrepreneur), and Hilary Rushford (multiple 7-figure style guru), and has spoken at large conferences like Social Media Marketing World & Traffic and Conversions.

In this episode, Tara shares how to get started with Facebook ads, even on a tiny budget – you can start with as little as $10 a day! We also discuss the most common mistakes people make, what metrics to watch to ensure you never pay too much for a lead, and how to avoid wasting money on Facebook Ads.

(00:01:07) #STRShareSunday: @lil.desert.cabin

(00:03:37) How Tara Got Into Digital Advertising

(00:08:14) Campaign Budgets : Big & Small

(00:11:09) Most Common Mistakes People Make

(00:19:21) Audience Retargeting & How To Do It Effectively

(00:23:02) What You Need: Platform, Financial & Time Commitments

(00:30:03) Tips for Measuring the Efficacy of Your Facebook Ads

(00:32:44) Top Tools for Generating Click-Worthy Creative

(00:38:09) Frequent Frustrations & Roadblocks to Avoid

Resources: