Build in a competitive market, or go niche? - Derrick Reimer, SavvyCal
Derrick Reimer is the founder of SavvyCal, a new approach to calendar scheduling and has grown to multiple thousands MRR since he launched it earlier in 2020. Derrick also co-founded Drip with Rob Walling in 2012, which was acquired by Leadpages in 2016. You might have heard Derrick on the Art of Product podcast with Tuple co-founder Ben Orenstein where they document their journey building their products.
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What we covered in this episode:
- What is SavvyCal?
- What problem is it trying to solve?
- Why go into such a crowded market?
- A nice market or crowded one?
- The advantage of being a solo founder or small team vs larger competition
- How long did Derrick build before launching the MVP?
- How much growth has come from pre-existing audience?
- What goes into a good Product Hunt launch?
- When should Indie Hackers bring marketing support on?
- What marketing tactics can you employ?
- How does TinySeed funding work?
- Should other founders look for this type of funding?
- Art of Product podcast
Recommendations
- Book: The Mom Test
- Podcast: Software Social
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Thanks to this episode's sponsor, Churnkey
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