Gad Saad is Professor of Marketing at Concordia University, and an expert in the application of evolutionary psychology in marketing and consumer behavior. He is the host of "The Saad Truth with Dr. Saad" podcast, and the author of multiple books, the most recent of which is "The Parasitic Mind: How Infectious Ideas are Killing Common Sense." http://www.gadsaad.com/ Learn more about your ad choices. Visit podcastchoices.com/adchoices