Creating the brand in 2018, initially, started with Mamadou giving out 600 tees to friends and family to build brand presence. SGA was the first athlete to wear his tee in the tunnel. We learn the backstory of how he met Shai working for “Round Two” now an official Shai Gilgeous-Alexander Canadian Royal Family Honorary Member. The C’est Bon X Jordan collaboration, how it came to be and what it means to be part of an elite group of designers. From the Design inspiration to Madison Square Garden. Mamadou might not play in the NBA but he’s made it to the NBA. Lastly, we hear his Top-5 dressed players in the NBA excluding family members* Ian Pierno - https://www.instagram.com/ianpierno/ Joe Williams - https://www.instagram.com/whyisjoe/ Mamadou Bah - https://www.instagram.com/itsmamadou/