​Lisa Edwards is a photographer based in Butte, Montana. She’s also one of my favorite guests. After years of shooting high school seniors and families, Lisa saw an opportunity for a brand new niche — tween photography — which tripled her sales in just one quarter. In addition to running her photography studio, Lisa owns Photo Bacon, a master resource for photographers wanting to tap into the tween market.

In this episode, Lisa tells us how she developed this new market for tween photography and how she promotes, runs, and sells her tween mini-sessions.