Bad News Bears- If you don't have THIS thing figured out about your ideal client- you're going to struggle to sell. Not because you don't have a great product, but because you're not using the right words. As my husband likes to tease me "words mean things, Faith, choose them carefully,lol". 

But how do you FIND the right words- apart from market research? Listen in as I lead you through 1 powerful exercise that will not only transform your marketing, but can greatly impact your SEO strategy as well!

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