If you need more leads, if you need more sales opportunities converted into new customers, if you need more revenue from current customers then you need to invest in these areas. The more you invest, the bigger the lift and the faster improvements impact results. Many companies skimp on this and end up being disappointed when it's their own fault for under-investing in growth. What we’ll cover in the show –

· Are you investing enough to generate the number of leads and new customers you need to grow? How do you know?

· How do you align what you need with what you should be spending?

· How do you keep track of the actual results when revenue might be trailing by months or longer?

· What are reasonable results after 30 days, 60 days, 90 days, longer?

· How to get everyone (internally and externally) on the same page around both investment and expected results?