How to get customers through Social Media Posts

 

“If we're putting all of this time and energy into creating posts for social media, we want them to work.”

 

Brooke Elder

 

Podcast 132 is another episode of “Spam Squad” where Brooke dives into how to get customers on Social Media without being spammy and how to post authentically.

 

Brooke shares a post that she found on Facebook and breaks it down into why it is not an effective post. Then she gives examples of how to reconstruct a more positive and intriguing post. 

 

“Whenever you’re doing any posts on Social Media you want to grab their attention and hook them in.” - Brooke Elder.

 

So what's the goal of a post, what's the motive, what's the goal? When you're going to craft a post to be able to achieve that goal, do it in a way that actually is going to get results.

 

Posts cannot be vague or broad, they need to be specific. It comes down to what is that one problem you solve, who is your avatar and what is your niche? 

 

You have to tell people what to do. You want to almost treat people like they're first graders. And it's not to say that the intelligence of  our audiences is on a first grade level. That's not it at all. It's just that we have so many things that are going on in our heads.

 

We need to interrupt the pattern of what we're doing on social media. Why do you go on social media, especially Facebook and Instagram. We don't go there to say, “Oh, I have a problem. I'm in a search for this to see if I can get some help with this.” That's not why people go on social media. They go on to see what their friends are doing and what they are  up to. Or it's like, “I’ve got 10 minutes. I don't know what else to do.” It's now become a habit because our phones are part of our lives. 

 

Strategy on Pinterest is a little bit different because you can create pins and things   that are on how to solve the problem, so you can be a little more direct.  On Facebook we have to think of ways that we can interrupt the pattern and it has to be about them.

 

“There's not any product that's out there that doesn't solve a problem.” - Brooke Elder. 

 

If you would like to learn more ways to reach customers in a more authentic, non-spammy way, join the other 14,000 network marketers in Brooke’s Facebook Group - Authentic Influencer Marketing.  Spam Squad episodes are every Friday.

 

How to get involved

• If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Mentioned in this episode:

Become a Member of the Ops Yacht Club

I've created a free community where we are posting job opportunities for people just like you! Inside the community we also have trainings on how to structure your packages to better serve your clients, help with how to do discovery or strategy calls and give you ideas on where to find your next client. We'd love to have you a part of the community. You can join at www.opsyachtclub.com