Audazzle Ltd. is a start-up founded in 2014 by Selwyn and Marie Lloyd, the parents of Daisy, a girl who lost her eyes to cancer at the age of two.  Daisy soon lost her confidence and self-esteem as she was left out of games at school, in the playground and even at home. However, Audazzle is not only about the Visually Impaired. More than 10% of the UK population suffers from varying degrees of social isolation. Lowering that percentage is their ultimate quest and “The Mist of Audazzle” is their weapon. Selwyn Lloyd: Selwyn is an experienced artist, software developer and technology project manager, with 20+ years entrepreneurial and technology experience in software start ups, data, telecoms, e-learning, publishing and branded goods industries.  Selwyn founded numerous technology companies and software projects for web and mobile. His software development clients have included notable companies like Vodafone and Xerox as well as a range of Universities, Research and Higher Education consortia. Selwyn has a diverse range of non-commercial interests, including funding research into rare genetic mutation Retinoblastoma and helping young people with learning difficulties via non-exec roles at Daisy’s Eye Cancer Fund and Oxford’s CFL (Charitable Football League).