The real estate game is changing. You have to stand out from the crowd and not do what everybody else is doing. Targeting just on one or two marketing channels no longer works because the market is getting oversaturated. Alex shares some tips on today's episode on how to take your lead generation strategy to the next level. Key Takeaways: The Flip Empire Show has over 100 5-star iTunes reviews! Thank you! If you're in a hot market, you have to do multichannel marketing, and you have to do it consistently. You have to focus on two things: lead generation and lead conversion. The barriers to entry to get into this business are pretty low and everybody and their mom aspire to flip real estate. How can you jump out and stand above the competitors? He who controls the leads controls the inventory and the market. How can you increase your conversions without increasing your marketing costs? Alex dropped around 20,000 postcards and got feedback from his team that the people who were calling were Spanish speakers only and actually didn't understand what was on the postcard. The days of focusing on one or two marketing channels are dead. You have to find multiple ways to touch a potential seller so you remain on the top of their mind. Direct mail is a very competitive landscape right now. Alex has to send more mail in order to get the same reaches. Another tip: Keep track of your data and analytics. Bad data can kill you and your marketing budget in an instant. Chances are, your sellers are on more than one list. Alex does a quick recap of what he talked about today. Take one or two of these tips and take action on it. Mentioned in This Episode: Feel free to connect with Alex about doing a JV! Email him at alex@flipempire.com Tweetables: "You have to focus on two things: lead generation and lead conversion." "What can you do to jump out from everybody else?" "If you continue to do what everyone and their mom does, you are going to continue to get what everyone and their mom gets." Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!