5 Human-Centric Marketing Strategies with Chantal Cornelius, Founder of Appletree Marketing | Ep 213
🎙 In this episode of the Systemize Your Success podcast, Dr. Steve Day welcomes back marketing expert Chantal Cornelius to discuss five unique strategies for effective, human-centric marketing.
Chantal shares insights from her newly released book, “StandOut Strategies,” and coaches Steve live on implementing these strategies in his business. Moreover, the conversation delves into the emotional aspects of decision-making in marketing, highlighting how understanding client emotions can lead to better engagement and results.
You will also learn about the five strategies—Certainty, Connection, Contribution, Growth, and Significance—and how to identify which one resonates most with your business. This episode is packed with practical advice and actionable steps to help you attract your ideal clients and enhance your marketing efforts.
KEY TAKEAWAYS
💡 Understanding Client Emotions: Successful marketing hinges on recognising the emotions clients experience when interacting with a business. Since most decisions are made subconsciously, it's crucial to align marketing strategies with how clients want to feel.
💡 Five Marketing Strategies: The five strategies identified are Certainty, Connection, Contribution, Growth, and Significance. Each strategy corresponds to different emotional needs that clients may have when choosing to work with a business.
💡 Personalized Approach: Business owners must identify which of the five strategies resonates most with their services. This can be determined through a simple test that evaluates the emotions clients associate with their business.
💡 Effective Communication: Once business owners identify a strategy, they should incorporate relevant language into their marketing materials, sales conversations, and customer service interactions to create a consistent and appealing message.
💡 Continuous Feedback: Gathering feedback from clients about their experiences and perceptions can provide valuable insights. This can help refine marketing strategies and ensure that the business aligns with client expectations, ultimately leading to better client relationships and increased sales.
BEST MOMENTS
04:32 - 💬 “We actually make about 95% of our decisions subconsciously. We don't even know our brains are doing it.” - Chantal Cornelius
08:44 - 💬 “The best way to find out how your clients feel about you is to ask them.” - Chantal Cornelius
11:45 - 💬 “This is where clients will work with you because you can help them to have a bigger impact. You can help them to feel seen, heard, respected.” - Chantal Cornelius
20:12 - 💬 “I try to help people to get from where they are stuck right now, subconsciously or consciously or otherwise, to a place where they are looking more towards a life of freedom.” - Steve Day
32:40 - 💬 “Success for me is being able to do that, to have a business that means I can go away for two weeks...” - Chantal Cornelius
TIMESTAMPED OVERVIEW
00:00 “Uncovering Human-Centric Marketing Secrets”
03:29 “Live Marketing Strategy Coaching”
09:53 Emotional Appeals in Charity Donations
13:14 Tailored Business Strategies
16:28 Empowering Coaching for Growth
19:43 Internal Growth Over Business Expansion
23:17 Client Feedback: Key to Improvement
26:51 “Refocusing Core Business Goals”
29:13 Business Feedback Initiative
32:23 “Success Equals Skiing Adventures”
VALUABLE RESOURCES
- Find Out Your StandOut Strategy: https://appletreeuk.com/take-the-test/
LINKS TO CONNECT WITH THE GUEST
ABOUT THE GUEST
Chantal Cornelius is a seasoned marketing consultant and the founder of Appletree Marketing, which was established in 2000. With over two decades of experience, she specialises in assisting service-based businesses, mainly coaches and consultants, in attracting new clients and achieving sustainable growth. Chantal emphasises the importance of emotional connections in marketing, advocating for strategies that resonate with clients' feelings to foster engagement and loyalty.
In addition to her consulting work, Chantal is an accomplished author. Her latest book, “StandOut Strategies”, published in October 2024, delves into innovative marketing approaches that move beyond traditional Unique Selling Points (USPs), focusing instead on emotional engagement to differentiate businesses in competitive markets.
LINKS TO CONNECT WITH THE HOST
- Website: https://www.systemizeyoursuccess.com
- Facebook Group: https://facebook.com/groups/systemsandoutsourcing/
- LinkedIn: https://linkedin.com/company/systemsandoutsourcing/
- Instagram: https://instagram.com/systems_and_outsourcing/
- YouTube: https://youtube.com/@drsteveday42
ABOUT THE HOST
Steve used to be a slave to his business, but moving to Sweden in 2015 forced him to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve has been investing in property since 2002, has a degree in computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.
Most business owners feel overwhelmed because they don’t know how to create systems or get the right help.
Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.