Joel Primus is the founder Naked Underwear. He helped raise over $17 million, establishing distribution at Nordstrom and Bloomingdales. Naked completed a merger with Bendon Lingerie, exiting in 2018. Joel also launched one of the most successful Kickstarter apparel products of all time—reaching nearly $1 million in sales. "you are not entitled to the result. What you are entitled to in your process as an entrepreneur is your attitude and your work, your work ethic, your effort. When you focus on your attitude are you going to bring that whole, that positivity, that presence to what you are doing and just always be the person that brings that glass half full energy and the work ethic that needs to come behind that. You can feel good about as good as you can I guess it's fair to say about anything that happens with your business and twists and turns that it takes. You know you brought that work ethic, that effort, that attitude always. And that is what you are relentless with and it's also freeing in the sense that this is what I control. I control my effort and I control my attitude and the rest will figure itself out "…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-7XN